RiceSelect

RiceSelect is recognized worldwide for their outstanding taste, texture, and cooking quality rice. When they updated the packaging on their products, they wanted to showcase it in a grocer’s print publication. The only problem was that the newly packaged product would not be available in time to shoot for the publication print deadline. Our solution was to make the actual grains the focus. By creating illustrations from the grains themselves of a sunrise, crown, and RiceSelect jar we stood out amongst other brands with just their product displayed in it’s packaging.

Because this was so successful in print, RiceSelect wanted to bring it to life in at their trade show booth. We illustrated their logo and tagline, Bringing Worlds of Flavor to Your Table, using rice, quinoa, and couscous as the main backdrop. We also took detailed shots of the rice to make the cocktail tables around the booth resemble jars of RiceSelect products.