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Chalktastic sells speciality art and crafts supplies including liquid chalk markers, acrylic paints, and water color brush pens. After acquiring this brand, our goal was to apply a new look and feel quickly so we could get it live on Amazon and start learning from it. A design sprint of sorts. To help this brand stand out amongst competitors, we applied a bright color palette with the scrapbook motif and highlighted the product features and uses. After going live, the product had a 29.4% increase in conversions over the previous month, and continues to perform well against competitors.